Privacy Policy

Last Updated: August 28, 2026

This Privacy Policy explains how theexcellencesstore.com (the “Site,” “we,” “us,” or “our”) collects, uses, discloses, and protects your Personal Information when you visit our Site, use our services, or make a purchase.

By using the Site, you acknowledge the practices described in this Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, would like additional information about our privacy practices, or wish to submit a complaint, please contact us:

Excellence's Travel LLC
406 Gateway Drive #1079
Brooklyn, NY 11239
Email: info@theexcellencesstore.com

Personal Information We Collect

When you visit or use our Site, we may collect certain information about your device, your interactions with the Site, and information necessary to process and fulfill your orders. We may also collect additional information when you contact us for customer support.

For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, or could reasonably be associated with an identifiable individual.

Device Information

When you access our Site, certain information may be collected automatically through cookies, log files, web beacons, tags, pixels, and similar technologies.

Purpose of collection:
We use this information to ensure that the Site loads and functions properly, understand how visitors use the Site, conduct analytics, and improve and optimize our Site.

Source of collection:
Collected automatically when you access or use the Site.

Service providers with whom information may be shared:
Shopify, PayPal, and Stripe.

Information collected may include:

• Web browser type and version
• IP address
• Time zone
• Cookie information
• Pages, products, or content you view
• Search terms
• Information about how you interact with the Site

Order Information

When you make or attempt to make a purchase through the Site, we collect information necessary to process and fulfill your order.

Purpose of collection:
We use this information to:

• Provide products and services to you;
• Process and complete your payment;
• Arrange shipping and fulfillment;
• Provide invoices and order confirmations;
• Communicate with you regarding your order;
• Screen orders for potential fraud or other risks; and
• Where permitted and consistent with your preferences, provide information or advertising about our products, services, and offers.

Source of collection:
Collected directly from you.

Service providers with whom information may be shared:
Shopify, PayPal, and Stripe.

Information collected may include:

• Name
• Billing address
• Shipping address
• Payment information, including credit card information and payment methods such as Google Pay, Apple Pay, and PayPal
• Email address
• Telephone number

Customer Support Information

When you contact us for customer support, we may collect information that you provide to us in connection with your request.

Purpose of collection:
To respond to your questions, provide customer support, resolve issues, and otherwise assist you.

Source of collection:
Collected directly from you.

Additional information collected:
[TO BE COMPLETED — identify any additional information collected through customer support, including any offline information or purchased marketing data/lists, if applicable.]

Disclosure:
[TO BE COMPLETED — identify any service providers or other parties with whom customer-support information is shared, if applicable.]

Minors

The Site is not intended for individuals under the age of 18.

We do not knowingly collect Personal Information from children under 18. If you are a parent or legal guardian and believe that your child has provided Personal Information to us, please contact us using the information provided above. We will take reasonable steps to review and, where appropriate, delete that information.

Sharing Personal Information

We may share your Personal Information with service providers and other third parties when necessary to operate our business, provide our services, process transactions, fulfill orders, and otherwise perform our obligations to you.

For example:

• We use Shopify to operate our online store.
• We use payment processors, including PayPal and Stripe, to process payments and facilitate transactions.
• We may disclose Personal Information when required to comply with applicable laws, regulations, legal processes, subpoenas, court orders, or other lawful requests for information.
• We may also disclose information when necessary to protect our rights, property, safety, customers, or others.

For more information about how Shopify handles Personal Information, please review Shopify's privacy policy.

Additional service providers:
[TO BE COMPLETED — identify any other service providers with whom Personal Information is shared.]

Behavioral Advertising and Marketing

We may use Personal Information and information collected through cookies and similar technologies to provide advertising, marketing communications, and other promotional content that may be relevant to you.

Our advertising and analytics activities may include the following:

Google Analytics

We use Google Analytics to help us understand how visitors use our Site and to improve our website and services.

You may review Google's privacy practices and available options for controlling Google Analytics data collection through Google's applicable privacy and opt-out resources.

Advertising Partners

We may share information about your use of the Site, your purchases, and your interactions with advertisements on other websites with advertising partners. We may collect and share some of this information directly with advertising partners and, where applicable, through cookies and similar technologies.

Depending on your location and applicable law, you may be asked to provide consent before certain advertising or tracking technologies are used.

Shopify Audiences

We may use Shopify Audiences to help us identify potential customers who may be interested in our products or services.

Where applicable, information about your use of the Site, your purchases, and the email address associated with your purchases may be shared with Shopify Audiences. Shopify Audiences may use this information to help participating Shopify merchants provide offers or advertising that may be relevant to you.

Social Media Advertising

We may use advertising services provided by:

• Facebook/Meta
• TikTok
• Pinterest

These services may help us display advertisements on their respective platforms and measure the effectiveness of our advertising campaigns.

Please verify that each service listed above is currently being used and that the applicable disclosures and opt-out mechanisms are accurate before publishing this policy.

Opting Out of Targeted Advertising

Depending on the advertising services we use and your location, you may have options to limit or opt out of certain targeted or personalized advertising.

You may also be able to manage advertising preferences directly through the relevant advertising platforms or through applicable industry opt-out programs.

For example, the original policy references the following resources:

• Facebook/Meta advertising settings
• Google advertising settings
• Microsoft/Bing personalized advertising settings
• Digital Advertising Alliance opt-out resources

These links and instructions should be reviewed and updated before publication to ensure they remain accurate and applicable to the services currently used by the Site.

How We Use Personal Information

We may use your Personal Information for purposes including:

• Offering and selling products;
• Processing payments;
• Processing, shipping, and fulfilling orders;
• Providing invoices and order confirmations;
• Communicating with you about purchases and customer-service matters;
• Improving and optimizing our Site;
• Understanding how customers use our Site;
• Detecting and preventing fraud or potentially harmful activity;
• Providing information about products, services, promotions, and offers where permitted; and
• Complying with applicable legal and regulatory requirements.

Lawful Basis for Processing

If you are a resident of the European Economic Area (“EEA”), we process your Personal Information on one or more lawful bases recognized under the General Data Protection Regulation (“GDPR”), including:

• Your consent;
• Performance of a contract between you and the Site;
• Compliance with our legal obligations;
• Protection of your vital interests;
• Performance of a task carried out in the public interest; and
• Our legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms.

Where we rely on your consent, you may withdraw that consent where permitted by applicable law.

Retention of Personal Information

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to delete it, subject to applicable legal, regulatory, accounting, fraud-prevention, and business requirements.

We may retain certain information when necessary to comply with our legal obligations, resolve disputes, enforce our agreements, prevent fraud, or protect our legitimate interests.

Automated Decision-Making

If you are a resident of the EEA, you may have the right to object to processing based solely on automated decision-making, including profiling, where such processing produces legal effects concerning you or similarly significantly affects you.

[TO BE COMPLETED — confirm whether the Site itself engages in fully automated decision-making that produces legal or similarly significant effects.]

Our processor, Shopify, may use limited automated decision-making processes to help detect and prevent fraudulent transactions. According to the source policy, these processes do not have a legal or similarly significant effect on you.

Examples identified in the source policy include:

• Temporary blacklisting of IP addresses associated with repeated failed transactions. Such blacklists may remain in place for a limited number of hours.
• Temporary blacklisting of credit cards associated with blacklisted IP addresses. Such blacklists may remain in place for a limited number of days.

Sale of Personal Information

The original policy states that the Site sells Personal Information as defined by the California Consumer Privacy Act of 2018 (“CCPA”). This section should be reviewed carefully and updated to reflect the Site's actual practices and the current requirements of applicable California privacy laws.

If applicable, this section should identify:

• The categories of Personal Information sold;
• The categories of recipients to whom information is sold;
• Whether information relating to Site use, purchases, or purchase-associated email addresses is shared through Shopify Audiences;
• How California residents can opt out of the sale or sharing of their Personal Information;
• Whether Personal Information of minors under 16 is sold and, if so, whether affirmative authorization is obtained; and
• Any financial incentives offered in connection with the sale or sharing of Personal Information.

[LEGAL/COMPLIANCE REVIEW REQUIRED BEFORE PUBLICATION.]

Your Privacy Rights

California Residents

If you are a California resident, applicable law may provide you with rights concerning your Personal Information, including the right to:

• Know about the Personal Information we collect, use, disclose, or otherwise process;
• Request access to certain Personal Information;
• Request correction of inaccurate Personal Information;
• Request deletion of Personal Information, subject to applicable exceptions;
• Request portability of certain Personal Information; and
• Exercise other rights provided under applicable California privacy laws.

To exercise applicable privacy rights, please contact us using the contact information provided in the Contact Us section of this Privacy Policy.

[TO BE COMPLETED — provide the specific procedures, verification requirements, response timelines, and any additional instructions applicable to privacy-rights requests.]

You may also designate an authorized agent to submit a request on your behalf, subject to applicable legal requirements and verification procedures.

Cookies

A cookie is a small amount of information that is downloaded to your computer, phone, tablet, or other device when you visit our Site.

We use cookies and similar technologies for purposes including:

• Helping the Site function properly;
• Remembering your actions and preferences;
• Improving your browsing experience;
• Understanding how visitors use the Site;
• Supporting checkout and shopping-cart functionality;
• Providing analytics;
• Supporting advertising and marketing activities; and
• Managing privacy and consent preferences.

Cookies may be categorized as functional, performance, advertising, social-media, or content-related cookies.

Types and Duration of Cookies

The Site uses various Shopify cookies and similar technologies. The original policy identifies cookies used for functions including administration, storefront navigation, checkout, shopping-cart management, customer login, buyer localization, privacy settings, analytics, marketing, referrals, and advertising.

Cookie durations may vary. Depending on the cookie, a cookie may remain on your device for a session or may persist for a specified period.

The source policy identifies cookie durations ranging from approximately 30 minutes to two years, although certain cookies may have different durations depending on their purpose and configuration.

Important: The cookie list should be reviewed against Shopify's current cookie documentation and the actual cookies deployed on the Site before this Privacy Policy is published.

Managing Cookies

You can control or manage cookies in several ways.

Most web browsers automatically accept cookies, but you can generally modify your browser settings to accept, reject, delete, or otherwise manage cookies. Browser settings are typically available through menus such as “Tools,” “Preferences,” “Settings,” or “Privacy.”

Please be aware that disabling or deleting cookies may affect your browsing experience and may prevent certain portions of the Site from functioning properly.

Blocking cookies may also not completely prevent information from being shared with certain third parties, including advertising partners. To manage certain advertising-related uses of your information, please refer to the Behavioral Advertising and Marketing section above.

Do Not Track

Some web browsers offer a “Do Not Track” (“DNT”) feature.

Because there is currently no consistent industry standard for responding to DNT signals, we do not alter our data collection or usage practices solely because our Site detects a DNT signal from your browser.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, the services we use, applicable laws and regulations, or other operational, legal, or regulatory requirements.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we collect, use, and protect Personal Information.

Complaints

If you have a concern or complaint regarding our privacy practices, please contact us using the contact information provided in the Contact Us section.

We will review and respond to your complaint in accordance with our applicable policies and legal obligations.

If you are not satisfied with our response, you may have the right to lodge a complaint with the applicable data protection or privacy authority in your jurisdiction.

[TO BE COMPLETED — identify the appropriate supervisory or data protection authority and provide its current contact information or website, if applicable.]

Last Updated: August 28, 2026